- Press Release -

Independent Financial Group Welcomes Industry Innovator Steven Gensler as Senior Vice President of Advisor Growth and Development

22 Aug 2025

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Independent Financial Group, LLC (IFG) is proud to announce the appointment of Steven Gensler, CFP®, as Senior Vice President of Advisor Growth and Development. In this role, Gensler will lead IFG’s long-term advisor growth strategy, create innovative practice management solutions, and expand a suite of high-impact services designed to help financial professionals nationwide achieve measurable business success.

Gensler brings more than 20 years of leadership in the financial services industry, with a proven track record of developing transformative programs that drive advisor growth, client retention, and practice efficiency. His career includes senior roles at LPL Financial and Independent Advisor Alliance, where he launched new platforms and services in marketing, insurance, portfolio management, M&A, and financial planning. He is also a former adjunct professor at San Diego State University, where he taught Personal Financial Planning to graduate students.

Steven shared, “I’m excited to join the IFG team and contribute to helping advisors achieve meaningful organic growth. Supporting advisors in building stronger, more scalable businesses is a mission I’m proud to be part of.”

At IFG, Gensler will spearhead a comprehensive multi-year growth strategy, oversee the development of differentiated value-add services, including succession and continuity planning, centralized financial planning, high-net-worth resources, virtual advisor support, and practice management consulting.

“Steven’s combination of vision, innovation, and hands-on experience makes him an incredible addition to our leadership team,” said Kevin Keefe, President and COO of IFG. “He understands how to equip advisors with the strategies, tools, and support they need to thrive in today’s competitive environment, while keeping the client experience front and center.”

Gensler holds a Master of Science in Business Administration with a concentration in Financial and Tax Planning and a Certificate in Personal Financial Planning from San Diego State University. He also earned an MBA and Graduate Certificate in Human Resources Management from Keller Graduate School, and a Bachelor of Science in Psychology from the University of Wisconsin at Parkside. He is a Certified Financial Planner™ professional and holds FINRA Series 7, 24, and 66 registrations, along with life and health insurance, pilot, and SCUBA licenses – not to mention a marriage license.

About Independent Financial Group

Independent Financial Group, LLC (IFG) is a privately held independent wealth management provider based in San Diego, California. Founded in 2003, IFG supports more than 600 independent financial professionals in over 400 offices nationwide with a comprehensive suite of business solutions. IFG has been widely recognized as a leading independent broker-dealer. In 2025, Financial Advisor Magazine listed IFG as the 15th largest national independent broker-dealer and #2 for privately held broker-dealers based on gross revenue. Financial Planning Magazine ranked IFG 1st for women as a percentage of producing representatives in 2025 and 7th for financial advisor payout in 2024. InvestmentNews ranked the firm in the top 10 for payout and account assets in 2024. IFG is an eight-time winner of the Inc. 5000 list of “Fastest Growing Private Companies in the US” and the San Diego Business Journal ranked IFG #7 among the Largest Private Companies in San Diego in 2022 and 2023.